NARRATIVE STUDIO · PARIS

A decisive moment only happens once.
We write what the world will remember.

Impossible to confuse. Impossible to generate.

A launch, an opening, a release, a fundraise. We write the story of your moment, then we stage it, up to the day and beyond.

Before the day, you know:

  • What this moment has to say
  • In what order to reveal it
  • What the audience should keep

The story · €2,900 · The full moment · from €6,000

Tell us about your moment →See the offer
THE PROBLEM

Your moment is coming. Your audience does not yet know why it should remember it.

When a launch has no story, it gets judged as one more piece of news — feature against feature, date against date.

  • Nothing to wait for.
  • Nothing to understand.
  • Nothing to tell a friend the next day.

Without a story written before the day, every piece of communication improvises. The announcement, the posts, the page, the press release — each tells a different version, and the moment passes without anything stacking up.

Without a story

Every piece of communication improvises.

You have probably prepared a moment like this before.

None of it was a lack of effort.
It was the wrong cause.

Each preparation looked like a plan. None of it made people remember.

A beautiful launch visual

A polished image, shared for three days, forgotten the week after. It shows, it does not tell.

→ Here, the image comes after the story. Never before.

A communications agency

A posting calendar, formats, a media plan. But no decision on what the moment stands for — and what it refuses.

→ We write what your moment stands for before deciding how to show it.

Posting louder, more often

More volume on the day, in a feed already saturated. Noise does not make a memory.

→ We build a sequence: what goes out, when, in what order.

Asking a language model for your announcement

A plausible text. Well written. Statistically average. The same one your competitors got.

→ We make choices. And we answer for the ones we make.

The problem was never how loud the day was. It is that nobody wrote, beforehand, what this moment had to say. And without a story, no moment stays.

Today

The story makes the event.

Yesterday

The product was enough to make the event.

Drag to the right

The problem is not making more noise on the day. It is writing the story beforehand, then staging it, so the moment becomes a memory — not one more piece of news.

Why this studio exists

The world has never launched, opened, released and announced so much.

And yet so few moments stay.

Every day, thousands of brands launch, venues open, artists release, founders announce.

And little by little, all those moments end up looking the same.

  • The same teasers.
  • The same countdowns.
  • The same promises.
  • The same images.
  • The same “we are proud to announce.”

AI only accelerates the phenomenon: it now lets you produce, in seconds, the announcement that already looked like every other one.

In this environment, being good is no longer enough. Being visible on the day is no longer enough. Having a date is no longer enough.

A moment needs to be recognisable.

  • Recognisable before anyone reads the name.
  • Recognisable in a saturated feed.
  • Recognisable by how it reveals itself, tells, shows.

Because a strong moment does not settle for occupying a date in a calendar.

It creates its own place in people's memory.

That is why this studio exists:

To make your moments impossible to forget.

We write the story of every decisive moment, then we stage it, with a personality, a vision and codes strong enough that people recognise it — and remember it.

Because in a world where anyone can announce something,

the real advantage is no longer making more noise. It is having a story no one else could tell.

Phase 1 · The story · The S.T.R.A.W. method

Before staging a moment, you need to know what it says. Phase 1 writes that story in six pieces: the platform, then the decisions, the language and the principles you and your teams will use on the day and after.

S
Soul
T
Territory
R
Reframe
A
Architecture
W
Weaponize

This is not a borrowed framework. It is the one Strawberry Production developed, and no other studio applies it.

Every story moves through the five stages, in this order, none skipped.

The same method, whatever your moment
LAUNCHES
Brands & products
OPENINGS
Venues
RELEASES
Artists & creators
FUNDRAISES
Founders
S · Stage 1 of 5

SOUL

Find the soul

What this stage produces
Piece 01 · THE PLATFORM

What you are, before what your moment announces: purpose, positioning, values, personality, tone of voice.

  • The base every piece of the moment starts from, from the first announcement to the last word
  • Written from what you already publish, not from a workshop where you talk for three hours
  • Three convictions written as refusals — what your moment will never say
  • Your answer, in writing, when people ask on the day what you do
  • The origin story, in two hundred and fifty words — the one the press will pick up
See the method in detail
T · Stage 2 of 5

TERRITORY

Map the territory

What this stage produces
Piece 02 · THE DIAGNOSIS

What the audience keeps of you today, before the moment begins: your materials read one by one, the gaps recorded.

  • Site, brochure, pitch, packaging, Google listing, reviews, past releases — depending on your moment
  • The contradictions between your own pages, the ones a journalist would spot before you
  • What you find obvious and that appears nowhere in what you publish
  • Four audiences, one language for each — without ever changing position
See the method in detail
R · Stage 3 of 5

REFRAME

Reframe the field

What this stage produces
Piece 03 · THE MAP

What others already announce: 3 to 5 competitors, their exact sentence quoted, and the ground they leave open.

  • The word three of them already claim, and that your moment must not use
  • The one only you can hold, with the proof that nobody occupies it
  • What they could not copy, even if they saw your launch coming
  • One sheet per competitor, dissected individually
  • Two axes that reveal what your category's axes hide
See the method in detail
A · Stage 4 of 5

ARCHITECTURE

Build the architecture

What this stage produces
Piece 04 · THE DECISIONS

What the moment stands for, settled: 3 to 5 ordered moves, the exact wording, where to put it, what it costs.

  • Each one measured: what it gains and what it loses you — named, not hidden
  • In order, with what to do before showing anything
  • The first move — the one you can make tomorrow, the one that makes the rest possible
  • The first ninety days, in order: before, during and after the day
  • The brief handed to your designer or director — written for someone who thinks
See the method in detail
W · Stage 5 of 5

WEAPONIZE

Embody the universe

What this stage produces
Piece 05 · THE PLAYBOOKS

So everyone who speaks for you tells the same story, on the day and after: marketing, content, social, sales, support, HR, pricing, coherence.

  • 01Marketing

    every campaign idea passes the story test before it goes out

  • 02Content

    anyone who writes for you sounds like you

  • 03Social

    tone by platform, rhythm, how to answer without contradicting yourself

  • 04Sales

    the questions the moment will raise, and the answers in your own words

  • 05Support

    an angry customer reads the same house as a won-over one

  • 06HR

    every new arrival understands what you announced, in their first week

  • 07Pricing

    price as doctrine, with a reason to give the day someone asks

  • 08Coherence

    the guide that lets you settle questions alone, without calling us back

Piece 06 · THE LANGUAGE

The words of your moment: the lexicon and the rewritten copy, ready to paste.

  • Words to use, words to stop using, and why
  • Usable as they are by your teams and by your AI tool: that is what they are written for
  • A block to paste into any language model so it writes in your voice — position, refusals, banned words
  • Four biography formats, for the press, partners and the launch page
  • The signature piece — a text publishable as it stands, that resembles nobody
See the method in detail

The story is written. Now it needs staging.

Order the story · €2,900 →
Phase 1 · The story · how it runs

Before the moment, we read, we compare, we settle.

Scroll
01

You answer, we go through everything.

Day 0: you fill in the onboarding questionnaire, about an hour, at your own pace, and tell us what your moment has to achieve. We cross it with all your materials — website, social pages, reviews, past releases.

  • A complete questionnaire, saved as you go
  • The cross-analysis of your materials and your competitors'
02

We write what you are.

What you are, what you refuse and how you sound: the base of everything the moment will say. Then what the audience keeps of you today, counted and noted one by one.

  • Piece 01 · The platform
  • Piece 02 · The diagnosis
03

We map, then we settle.

What others already announce, their exact sentence, and the ground they leave free. Then what your moment stands for, in order, with what each choice costs and what it unlocks.

  • Piece 03 · The map
  • Piece 04 · The decisions
04

We give you the words.

The playbooks, so everyone who speaks for you tells the same story, and the language of the moment: the words to use, the ones to retire, the rewritten copy ready to paste. The staging starts from there.

  • Piece 05 · The playbooks
  • Piece 06 · The language
  • Delivered no later than 21 days after your completed questionnaire
05

Not satisfied? We write a V2.

Two rounds of revisions are included. If the document still doesn't hit the mark, we rewrite it, on simple request. It is written into our terms of sale, not only here.

  • Two rounds of revisions, within 30 days of delivery
  • Then a V2, on simple request
  • Delivered after day 21: a full refund, and you keep the document
Phase 2 · The staging

Once the story is written, we stage it.

The story says what your moment stands for. The staging decides how the audience discovers it: in what order, with which words, at what pace. Like a film release, or an album people wait for.

  1. D-60 to D-40
    The story

    Phase 1: the six pieces, delivered no later than 21 days after your completed questionnaire.

  2. D-40 to D-30
    The concept

    The central idea, the sentence that carries it, what we show and what we keep for the day.

  3. D-30 to D-1
    The reveal sequence

    What goes out, when, and on which channel. Every text written and ready to publish: teasers, announcements, launch page, email, the founder's or artist's words.

  4. The day
    The moment

    The announcement, the press kit, and our presence on the day to adjust what needs adjusting.

  5. D+1 to D+30
    The after

    The rest of the story, so nothing falls flat the next day, then a written review of what carried.

    6. We write and we stage. Distribution (publishing, press relations, advertising) stays with you or your providers, with our texts in hand.

The full moment
From
€6,000

Story included. On quote, depending on the scale of the moment.

Tell us about your moment →See the offer in detail
Why it matters
38%

more paid for a brand perceived as genuinely different

That is what being recognised rather than compared is worth. Brand-driven buyers pay 11% more for an ordinary brand, and 38% more for one they see as genuinely different. Even price-driven buyers pay 14% more for that one.

Kantar, N. Hollis, 2020 · consumer packaged goods
74%

of newly created web pages now contain text written by a machine

Blending into the noise is no longer a risk, it is the default outcome. Across 900,000 pages analysed, only one in four is still written by a human — and that is the one people notice.

Ahrefs, 900,000-page analysis, April 2025

Tell us your date. We will tell you what can hold.

Tell us about your moment

Reply within 24 hours · The story alone: €2,900, day 21 or refunded · The full moment: from €6,000, on quote

FAQ

Everything you need to decide.

It is for you if a decisive moment is coming in the next few months: a brand or product launch, a venue opening, an album or film release, a fundraise, a repositioning. And if your work is worth more than what the market sees of it, and you want that moment to show it. If you are looking for someone to run your channels day to day or to buy advertising, this is not it.

The story (€2,900) is The Narrative Architecture: six pieces that say what you are, what you refuse and how you speak, delivered no later than 21 days after your questionnaire. The full moment (from €6,000, story included, on quote) adds the staging: the concept, the reveal sequence, every text ready to publish, the press kit, and our presence up to thirty days after the day.

Ideally two months before your date: three weeks for the story, then the time to prepare the sequence. Later is often possible. Tell us your date, and we will tell you honestly what can hold.

You can announce something yourself. What you can't do is see your own blind spot: you have been inside your story so long that it reads as obvious to you and stays invisible to everyone else. The value here is someone outside your head deciding what the moment says, then in what order to reveal it.

You, or your providers. We write and we stage: the concept, the sequence, every text, the press kit. Distribution stays with you, with our texts in hand. If you already work with an agency or a publicist, we hand them the story, and their work gets sharper.

Two rounds of revisions are included, within thirty days of delivery. If, after those two rounds, the document still doesn't hit the mark, we write a V2, on simple request. And if we deliver after day twenty-one, you are fully refunded and you keep the document. All of this is written into our terms of sale. The staging is covered by a quote that sets out its own commitments.

Yes, on request. A moment is often confidential until the day: nothing we read or write is mentioned, adapted or reused for anyone else.

Yes. The story, including the seven playbooks and the coherence guide, is written to be pasted directly into whatever AI tool your teams already use, so everything written after the day keeps the same voice.

Everything, with no subscription: the story, with unlimited and perpetual commercial use, and every text written for your moment. They serve again for the next one.

Reach out

Let's talk.

Tell us about your moment. What it is, its date, what is at stake, and what you want people to remember. We read every message ourselves, and we tell you honestly what can hold by then.

Direct lines
Email
hamza@gostrawberryprod.com
Location
Paris, France

Every message is answered within 24 hours.

What brings you here

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