Catch a brand's signal
before the market does.
Every day, one real brand goes under the radar: what it emits, what jams it, and the heading we would give it. Not a course — an instrument. The edge your competitors don't have, day after day.
Everything below, every day.
Brand reads
Thirty real brands already dissected, a new one every day. Same six-block grid each time.
The manifestos
The nine Strawberry manifestos, in full. What the studio holds to be true about perception, scarcity and refusal — and what every working decision rests on.
The lessons
Five lessons, one per instrument. How to check that a positioning sentence holds, who your market actually compares you to, which words to abandon, how to make a founder say what they no longer see, and when to refuse.
The applications
Daily exercise, the sentence library, and the watch list on your own competitors.
Five instruments, not five more articles.
This is what separates RADAR from a newsletter. A newsletter is read and forgotten. These are used — on your market, on your competitors, on your own sentences.
Today's exercise
A real positioning sentence, stripped of its brand name. Three questions: who does it exclude, what class does it place the house in, which word could a competitor not steal. The answer follows, with the reasoning.
Judgement is not acquired by reading. It is acquired by deciding, then discovering whether you were right.
The sentence library
Every positioning sentence dissected in RADAR, searchable by sector and by claimed word. Type “tailor-made” and see the forty houses already occupying it.
Before claiming a word, you should know how crowded it already is. Nothing else shows you that.
The watch list
Your own competitors under watch. When one of them rewrites their homepage sentence, you receive the before, the after, and a read of what the move is trying to do.
A repositioning is announced by nobody. It is noticed months later, once the ground has been taken.
The twenty-reader jury
Send us a sentence — a tagline, a bio, an opening line — and it is read, by hand, against twenty adversarial reader profiles: the sceptic hunting for the crack, the buyer who only cares what it does for them, the purist who catches every cliché, the investor pricing the position, the outsider with no context at all. You get back exactly where each of them stalls.
A sentence that survives one friendly read has survived nothing. It has to survive the reader who wants it to fail.
The forbidden words list
The words your category has worn out — innovative, disruptive, tailor-made, passionate — tracked against what RADAR reads every day, so the list reflects what is actually being said this month, not a fixed list from a style guide.
A word becomes forbidden the moment three competitors are already standing on it. That moment moves; the list has to move with it.
Six blocks. Never changes.
The daily read, on tap.
The full library, one new read a day, and the habit that lets you price any positioning in seconds. Cancel anytime.
SubscribeRADAR trains your eye on other people's brands. The one you can never read from the outside is your own: that is where BRAND NARRATIVE ARCHITECTURE comes in.
See BRAND NARRATIVE ARCHITECTURE →Everything you need to decide.
One real brand, read through the same grid: what it emits, what jams it, and the single repositioning move we would give it. Around ten minutes of reading.
Never. Every read is editorial opinion built from public information only. A client's work is confidential and never appears here.
Any time, in one click. No notice period, no call, no retention offer.
Yes. Subscribing opens the full library of past reads, not just the ones published from today.
It's a daily habit, not a deliverable. RADAR trains your eye so that when you do commission real work, you can judge it. It's meant to be an easy yes.
No — and we would rather say so. RADAR trains your judgement so you can tell a real position from a slogan. Fixing your own is BRAND NARRATIVE ARCHITECTURE, because the one brand you structurally can't read is yours.